Direct Mail Marketing for Financial Institutions

“We build solutions.” 

Financial institutions are held to high standards regarding confidentiality and the ability to quickly convey accurate information that drives people’s decisions. Every piece of mail that you send out must instill trust in the recipient, and casting a broad reach isn’t always easy. Direct mail marketing for financial institutions is designed to make the process of operating your business easier by offering a range of different services that all uphold the credibility of your brand.

Direct Mail Marketing

With the increased use of technology among consumers, digital advertisements reigned high in popularity for the past couple of decades for launching marketing campaigns. While there’s no doubt that sending out mass emails and digital ads with just a few quick clicks is efficient, this strategy doesn’t always have the desired impact of building trust with your target audience.

Direct mail marketing makes it possible to physically connect with potential customers before they contact your business. As much as times have changed, there is still something amazing that happens when someone receives your institution’s print communications in the mail.

Letters, flyers, pamphlets and brochures are all potential types of print mail that you can send out in a marketing campaign, and each one can be tailored to fit the goals of your financial institution. Our marketing professionals can even help you with making sure to include the company logo on your mailers for instant recognition and trust-building.

Financial Marketing

Throughout the years, our team has worked with banks, mortgage companies and brokerage firms to develop marketing campaigns that resonate with the target audience. Whether your financial institution is planning for multiple bank branch openings or hoping to attract a whole new group of prospective home buyers, we have the professional support and equipment you need to launch an effective direct mail marketing campaign.

Data Management

In the finance industry, security is everything for protecting your company’s reputation along with the personal information of every client. Data breaches can quickly erode all of the trust that your institution has worked so hard to build, and you need to know that the information you provide your direct mail marketing support stays secure.

One of our highest priorities is protecting sensitive data, and we are SOC 2 certified and HIPAA compliant. Having our certified data management professionals handle your account ensures that your clients never have to worry about their data being compromised. We are also proud of our ability to create complex databases that not only help to achieve higher levels of security but also make it possible to create more personalized marketing campaigns.

Invoice Mailing Services

Informing clients and customers about your institution’s latest news isn’t the only part of running your business that benefits from direct mail services. Our services also include making sure that invoices, bankruptcy filings, retirement statements, and other critical documents make it to the intended recipient within a timely manner.

In business, timeliness is everything for making sure that your institution’s financial transactions are conducted by important deadlines, and we use our databases and printing equipment to execute each step of the process of sending out essential business mail in an efficient manner.

Intelligent Mail Tracking

Being able to follow the mail process takes the guesswork out of planning your financial institution’s operations. With intelligent mail tracking, you can know when a large marketing campaign is about to hit the target audience’s mailboxes so that you can prepare your company’s customer service reps. Or you might need to be able to prove that an essential document was received by a client.

We offer several essential mail services that include in-house postal acceptance that allows you to manage your print communications with efficiency. We also include the Intelligent Mail Barcode on our mailings, which makes it possible to work with the delivery companies to quickly see every detail about where a piece of mail has been and is going in the process. If a problem arises with the delivery, being able to pinpoint where the mail is allows us to quickly make decisions regarding options to pursue such as rerouting.

Achieve Execution Accuracy with Professional Support

Companies don’t stay in business for decades without learning a few things about maintaining a strong reputation that is based on trust and efficiency. Century Direct first opened our doors in 1932, and we’ve successfully continued operating by adjusting quickly to the changing times.

From upgrading to the best software and equipment to keep sensitive data secure to adding new services that allow us to serve as a one-stop shop for financial institutions, you’ll find that our commitment to quality helps your business operations flourish. Consult with our financial direct mail marketing professionals for more information.