Blog
Political Mailers: Elevate Your Campaign’s Impact
When it comes to reaching a local audience quickly, there is no other format that has quite the same punch as political mailers. In fact, sending a campaign mailer can instantly enable a physical connection with your constituents, which is highly important when you’re looking for votes. What Are Political Mailers? A political mailer is read more
Blog
Automotive Mailers: Boost Your Automotive Marketing Strategy
If you’re involved in automotive marketing, such as for a car dealership, service center, or specialized automotive marketing agency, you’ve likely considered the value of direct automotive mailers. These tried-and-true tools have been used to drive customer engagement and improve ROI across the automotive industry. Read on to discover how automotive mailers can elevate marketing… View Article
Blog
Maximizing Impact with Strategic Direct Mail Campaigns
If you want better results from your direct mail campaigns, it’s wise to incorporate strategic actions. For instance, providing personalized direct mail can boost responsiveness by 135% [1]. Let’s explore other strategies that enable you to get better results, including a higher ROI. Best Practices for Direct Mail Campaigns Segmenting your mailing list into smaller… View Article
Blog
Discover the Power of Lead Generation Services at Century Direct
Reaching potential clients and promoting your products is pretty much non-negotiable for any business that wants to succeed. Luckily, companies can thrive when they connect and zero in on an audience, inspiring them to engage with your brand using the appropriate lead generation services. But how to do it, you might ask. That’s where Century… View Article
Blog
USPS Informed Delivery and Customer Targeting
Drive Results with USPS Informed Delivery and Customer Targeting Reaching people via direct mail isn’t a difficult process, but it’s highly important to take advantage of the latest marketing innovations. For example, you can take your customer targeting to the next level by using USPS Informed Delivery. How does USPS Informed Delivery work, you ask?… View Article
Blog
Every Door Direct Mail (EDDM)
Every Door Direct Mail® (EDDM®) makes it easier to advertise your local small business. Whether you want to call attention to a sale, offer coupons, or open a new location, EDDM can help ensure you reach the right consumers. EDDM is available for sending flyers, menus, postcards, and more! What is Every Door Direct Mail… View Article
Blog
The Future of Direct Mail Marketing: Leveraging Google’s Cookie Decision and Advanced Intent-Based Solutions
In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and… View Article
Blog
Dmail Marketing Company: What to Look For to Succeed
Dmail, better known as a direct mail marketing company, provides a tried-and-true method for connecting with your customers. In fact, the ROI for direct mail sits at approximately 1,300%, and it has an open rate of up to a staggering 90%! [1] Therefore, if you don’t currently work with a direct mailing company, it’s definitely… View Article
Case Studies
Digital Print Technology Helps Car Dealerships Hit the Gas on Targeted Direct Mailer
Company: Century Direct Solutions Press: Canon varioPRINT iX sheetfed inkjet press Paper: Primalith 80 lb. Matte Cover Standout Innovation: Speed and variable data help create large-run, one-off direct mail promotions with a rapid turnaround time Century Direct Solutions is a direct marketing communications provider with decades of experience in helping companies in a wide range… View Article
Blog
Combining the Power of Addressable Advertising with Digital Ad Campaigns
Addressable advertising & media communications take many forms, but what’s truly important is that they can help you connect with the people who are best suited to respond positively to your message. In other words, it can provide you with a much bigger bang for your advertising buck! Let’s take a closer look at addressable… View Article
Let's get in touch.