News/Blog

Blog USPS Informed Delivery and Customer Targeting

Drive Results with USPS Informed Delivery and Customer Targeting Reaching people via direct mail isn’t a difficult process, but it’s highly important to take advantage of the latest marketing innovations. For example, you can take your customer targeting to the next level by using USPS Informed Delivery. How does USPS Informed Delivery work, you ask? read more

Blog Every Door Direct Mail (EDDM)

Every Door Direct Mail® (EDDM®) makes it easier to advertise your local small business. Whether you want to call attention to a sale, offer coupons, or open a new location, EDDM can help ensure you reach the right consumers. EDDM is available for sending flyers, menus, postcards, and more!  What is Every Door Direct Mail… View Article

Blog The Future of Direct Mail Marketing: Leveraging Google’s Cookie Decision and Advanced Intent-Based Solutions

In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and… View Article

Blog Dmail Marketing Company: What to Look For to Succeed

Dmail, better known as a direct mail marketing company, provides a tried-and-true method for connecting with your customers. In fact, the ROI for direct mail sits at approximately 1,300%, and it has an open rate of up to a staggering 90%! [1] Therefore, if you don’t currently work with a direct mailing company, it’s definitely… View Article

Case Studies Digital Print Technology Helps Car Dealerships Hit the Gas on Targeted Direct Mailer

Company: Century Direct Solutions Press: Canon varioPRINT iX sheetfed inkjet press Paper: Primalith 80 lb. Matte Cover Standout Innovation: Speed and variable data help create large-run, one-off direct mail promotions with a rapid turnaround time Century Direct Solutions is a direct marketing communications provider with decades of experience in helping companies in a wide range… View Article

Blog Combining the Power of Addressable Advertising with Digital Ad Campaigns

Addressable advertising & media communications take many forms, but what’s truly important is that they can help you connect with the people who are best suited to respond positively to your message. In other words, it can provide you with a much bigger bang for your advertising buck! Let’s take a closer look at addressable… View Article

Case Studies Case Study: Adding a 2nd Direct Mail Effort

Adding a 2nd Direct Mail Effort Improves Conversion Rates (and so does a deadline) Have you ever wondered if it’s worth it to mail to the same list twice?  Our client did, and here are the results we found: Using an in-house list with a renewal offer to retain financial services, we initially mailed to… View Article

Blog Direct Mail Advertising Cost: Strategies to Navigate USPS Rate Increases

The U.S. Postal Service has delivered mail since 1863, so it’s natural that they’ve needed to do periodic price adjustments. What used to be fair upgrades, including raising their rates by one cent from 1995 to 1999, have now segued into changes twice a year. [1] Is it even still profitable to keep sending direct… View Article

News Century Direct Solutions Teams Up with Canon for a Commemorative Yellowstone Book

Century Direct Solutions Utilizes Canon varioPRINT iX3200 to Create Commemorative Book Featuring Stunning Images From Yellowstone National Park Captured on Canon Technology MELVILLE, N.Y., May 6, 2024 – Century Direct Solutions recently printed a hardcover book for Canon U.S.A., Inc., a leader in digital imaging solutions, that commemorated support of Yellowstone Forever and Canon’s steadfast… View Article

Blog Maximizing Response Rates for Direct Mail: 7 Effective Strategies

As you probably already know, direct mail actually has a higher response rate than digital advertising. However, it’s critical to take full advantage of your direct mailers if you want to meet and exceed your goals.  There are several ways to improve response rates, including partnering with an experienced, knowledgeable direct mail company. But first,… View Article