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the image that represents the impact of USPS rate increases on direct mail advertising costs, along with strategies to manage these increases effectively.

Direct Mail Advertising Cost: Strategies to Navigate USPS Rate Increases

May 28, 2024 8:58 pm Published by Eric Seid

The U.S. Postal Service has delivered mail since 1863, so it’s natural that they’ve needed to do periodic price adjustments. read more

Person holding a package labeled for USPS Express Mail delivery.

Maximizing Response Rates for Direct Mail: 7 Effective Strategies

May 3, 2024 4:07 pm Published by Eric Seid

As you probably already know, direct mail actually has a higher response rate than digital advertising. However, it’s critical to... View Article

Happy New Year

January 10, 2018 4:51 pm Published by MIchael Kellogg

As we begin this new year we look back at the accomplishments of 2017 and renew our energy to... View Article

Data security essential for growth in the direct mail business

June 1, 2017 6:32 am Published by Michael Kellogg

When I went to law school what seems like an eternity ago, I never imagined myself as a CEO of... View Article

Farewell Jim Prendergast

January 14, 2017 5:42 am Published by Michael Kellogg

It is always sad when you lose a friend or loved one to death. When I heard that Jim Prendergast... View Article

Kellogg Finishes Board Term

October 8, 2014 2:57 am Published by Michael Kellogg

On Saturday, September 12, 2015, I participated in my final board meeting in Chicago as a member of the Board of Trustees of Epicomm, a national association of marketing service providers.

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