Digital Print Technology Helps Car Dealerships Hit the Gas on Targeted Direct Mailer

Company: Century Direct Solutions

Press: Canon varioPRINT iX sheetfed inkjet press

Paper: Primalith 80 lb. Matte Cover

Standout Innovation: Speed and variable data help create large-run, one-off direct mail promotions with a rapid turnaround time

Century Direct Solutions is a direct marketing communications provider with decades of experience in helping companies in a wide range of industries execute high-quality, targeted direct mail campaigns. For the last two decades, Century Direct has partnered with automotive dealerships to produce large print runs of one-off, retargeting direct mail promotions to position special, time-sensitive offers. 

These jobs often require extremely rapid turnaround times — sometimes as quick as 24 to 48 hours — and they also need the capacity to print variable data with information like lease date or car make and model preference to effectively target customers. What’s more, these mailers also require the ability to print four-color on both sides with superior consistency and reliability. 

Investing in the Canon varioPRINT iX sheetfed digital inkjet press helped Century Direct automate production for faster, more efficient print to meet tight mailing deadlines. Digital inkjet also streamlined the process of scoring and folding each piece in preparation for mailing, and this capability helps Century Direct provide dealerships with more cost-effective direct mail promotions.  

The ability to consistently and reliably produce full-color self-mailers with stunning print quality has helped the printer partner with more than 350 car dealerships — with more than 30 partnerships currently in the pipeline — to further establish Century Direct as a major player in the direct mail marketing space.  

Categorized in: Case Studies

This post was written by Eric Seid