Omnichannel Marketing Services at Century Direct
What is Omnichannel Marketing?
At Century Direct, we offer leading omnichannel marketing services that combine direct mail with advanced digital advertising solutions. As one of the top omnichannel marketing companies, we specialize in reaching consumers across multiple platforms using targeted strategies like intent-based marketing. By correlating home addresses, IP addresses, and Mobile Advertising IDs (MAIDs), we ensure your message reaches the right audience at the right time—whether through direct mail or digital channels.
Our Omnichannel Marketing Solutions
Century Direct delivers omnichannel campaigns that provide measurable results by integrating various marketing platforms. Our services include:
Lead Generation Services:
We focus on identifying consumers showing purchase intent based on their physical and online behaviors. Through intent-based marketing, we pinpoint potential customers who are most likely to respond to your offers. By targeting these “intenders,” your business can generate more qualified leads.
Omnichannel Campaign Execution:
Our omnichannel marketing examples showcase how we integrate direct mail marketing with digital advertising, allowing us to execute campaigns that reach consumers on all their devices, connected via their home WiFi. This cross-platform approach ensures consistent messaging across direct mail, digital display ads, and streaming TV, driving higher engagement and response rates.
Post-Campaign Analysis & Sales Attribution:
We analyze your campaign’s results to provide detailed sales attribution. Our tools allow us to track Mobile Advertising IDs and other consumer data, giving you a clear picture of your campaign’s ROI. By correlating direct mail responses and digital interactions, we can offer precise ROI calculations and customer insights.
Why Choose Century Direct’s Omnichannel Marketing Services?
As one of the top omnichannel marketing companies, Century Direct offers a data-driven approach to maximizing your ROI through omnichannel campaigns. While many companies can deliver impressions, our ability to connect those impressions with actual sales sets us apart. Our intent-based marketing and advanced use of Mobile Advertiser IDs ensure your marketing message reaches consumers when they are most likely to make a purchase.
The Intender Trinity:
Our proprietary process, known as the Intender Trinity, correlates physical addresses, IP addresses, and Mobile Advertising IDs to identify consumers most likely to engage with your product or service. This allows us to deliver a highly targeted, multichannel marketing campaign.
Physical and Virtual Intent-Based Lead Generation:
Using geofencing marketing services, we can target consumers who have visited specific locations or performed relevant searches online. This method of intent-based marketing allows you to reach highly qualified leads across multiple platforms.
Case Study: Case Study: Combining Digital Ads with Direct Mail
A long-time client aimed to increase overall response rates by testing new ways to complement their print efforts with digital ads. Century Direct leveraged its “cookieless” technology to correlate home addresses on the mailing list with their respective home IP addresses.
By managing both digital and direct mail campaigns in-house, Century Direct ensured digital ads arrived a week before the mail to build brand awareness, followed by continued reinforcement after the mail arrived. Two audience types were targeted:
- List A: An audience familiar with the service needing renewal
- List B: A conquest audience unfamiliar with the company
Results:
- In Mailing A, the segment that received both mail and digital ads saw an 11.5% increase in conversion rates over the mail-only segment.
- In Mailing B, the digital ads provided a 3.59% lift in conversion compared to direct mail only.
This campaign showcases the effectiveness of Century Direct’s lead generation and omnichannel integration, increasing response rates across different audience types.
How Omnichannel Marketing Benefits Your Business
Reach Your Target Audience Everywhere:
Our omnichannel campaigns connect with your audience across multiple platforms, from direct mail to digital advertising and streaming TV.
Increase Campaign Effectiveness:
Synchronizing your direct mail and digital advertising efforts improves your conversion rates and helps generate more qualified leads.
Track and Measure Success:
With our comprehensive post-campaign analysis and sales attribution, you can easily measure the success of your omnichannel marketing services and make informed marketing decisions moving forward.
Partner with Century Direct for Omnichannel Success
Leverage the power of omnichannel marketing with Century Direct. As one of the leading omnichannel marketing companies, we help businesses like yours generate leads, engage customers, and maximize ROI through integrated marketing solutions.
Ready to take your marketing efforts to the next level? Contact us today to learn more about our addressable advertising services. Check out our direct mail solutions and discover how we can help you create more impactful campaigns.