Survey Mailing Services
“We build solutions.”
Conducting marketing research is essential for maintaining a competitive edge in today’s business market. Knowing what consumers think about your company’s products and services, or their level of brand awareness makes it possible to develop strategic solutions for attracting more customers and ensuring their satisfaction.
While tracking digital metrics gives you insight into how people interact with your business website and social media platforms, they don’t always give you the whole story. Surveys make it possible to go straight to the source to get detailed feedback on what inspires customers to do business with your company.
Gathering survey data requires careful planning to ensure that the materials make it into the hands of your target audience and generate a beneficial response. Ideally, your company should aim for a response rate of at least 50 to 60%, according to Harvard Business School. Century Direct offers survey mailing services that help you not only achieve that goal but surpass it by developing personalized materials that inspire the target audience to get involved.
What Are Survey Mailing Services?
Digital data often gets a lot of attention from companies today, but surveys still remain one of the most effective ways to gather information directly from your company’s target audience. Surveys can be sent out in print form, or you can use direct mail marketing services to send invitations for your target audience to complete an online questionnaire.
Survey mailers typically follow a basic format that includes the following components that send a clear and direct message to the recipient while making it easier for them to send back a response.
- Outer envelope
- Cover letter, along with instructions
- Survey questionnaire (one to two pages)
- Postage-paid return envelope
- Information about any potential incentive offers
Every detail of the survey mailer is critical for generating a response. Choosing the right size of the outer envelope prevents it from getting lost among the other mail, and strategic logo placement helps to ensure that it piques the target audience’s interest. Keeping surveys to a maximum of two pages also prevents them from feeling overwhelming to the target audience, and there’s nothing like a postage-paid return envelope to make sending back a response easy.
If your business prefers to do online surveys, then sending out a postcard beforehand provides the target audience with a tangible reminder to take part. For this type of direct mail marketing campaign, designing a postcard that feels like a special invitation is an effective way to increase responses. Our mail-to-web services include designing the print materials and using tracking services to send out follow-up cards within a time frame that meets the deadline for your data collection plan and inspires the recipients to take action.
How Can Survey Mailing Services Help Businesses?
Century Direct offers printing and mailing services that help your company with information gathering each step of the way. Our experienced team is adept at creating professional survey designs that include strategic placement of your company’s logo, graphics and text that helps to drive organic results. In addition to creating generic surveys, our survey mailing professionals can also design and send unique surveys with or without rotational question placement to accommodate your audience’s needs.
We also make it easier to conduct multi-modal data testing. When an online survey doesn’t provide you with the desired level of responses, we can send out paper surveys to those who didn’t respond. Many people prefer to utilize print surveys to protect sensitive personal data from being stored or tracked online. Offering the option to complete a survey on paper helps companies that offer health, beauty and other personal services to gather responses from people who may feel sensitive about answering certain questions online. Our direct mail marketing professionals
Survey Mailing Services with Mail Innovations Tracking
Knowing when the recipients receive and respond to the surveys is just as critical as ensuring the print materials capture their attention. Our state-of-the-art Mail Innovations Tracking services make it possible to see where the surveys are at every point on their route. Our survey mailing professionals are able to track your audience’s responses in real time.
Using the information that the tracking services provide, your business can send out a quick email to remind the target audience to check for an important note in the mail. Or your company might opt to send out a follow-up mailer within a specific time period after the initial survey delivery.
Once the results start rolling in, we can also help you manage the data that the survey collects. Tracking the responses from the surveys and storing them in our SOC 2 certified and HIPPA-compliant databases allows your company to use the information for developing future survey information-gathering campaigns.
Increase Survey Responses with Our Advanced Mailing Services
Century Direct offers a full range of survey mailing services that include designing and developing the print materials you need for a successful survey campaign, and we round it all out by tracking the mailers and storing the data that you need for conducting future marketing research. A survey campaign is only as good as the responses that it generates. Reach out to us today to learn more about how our team can help you develop a survey that gives you the most insight into your target audience’s thoughts about your company.